Daniel Ball

Business Development Director, Wax Digital 

Daniel started his working life as an adman, producing copy and concepts for advertising agencies across the northwest of England after graduating in English from Reading University in 1992. Spotting the early potential of the computer as a means for marketing and communication, Daniel helped introduce the practice of digital marketing to clients such as Johnson & Johnson, Brother and Electronic Arts.

In 2001 Daniel cemented his move into software full-time, co-founding the on-demand spend management specialist Wax Digital. At a time when the internet was still very much in its infancy as a commercial tool, the company focused on using this new medium to help buyers and suppliers collaborate more effectively.

Wax Digital has since grown to become one of the leading spend management providers in Europe, streamlining purchasing processes for global organisations with the most intuitive, innovative and effective spend management solution available on the market today – web3.


Session Details

Putting Your Money Where Your Mind is

From Dutch flower auctions to Aldi checkout queues – how the psychology of buying and selling affects value through the supply chain


Benefits of attending this session: 

  • Gain strategic insights into the consumer buying process
  • Improve sales success by adapting your customer journey to meet psychology triggers
  • Learn customer and supplier buying behaviours and the psychological reasons behind their decisions