Daniel started his working life as an adman, producing copy and concepts for advertising agencies across the northwest of England after graduating in English from Reading University in 1992. Spotting the early potential of the computer as a means for marketing and communication, Daniel helped introduce the practice of digital marketing to clients such as Johnson & Johnson, Brother and Electronic Arts.
In 2001 Daniel cemented his move into software full-time, co-founding the on-demand spend management specialist Wax Digital. At a time when the internet was still very much in its infancy as a commercial tool, the company focused on using this new medium to help buyers and suppliers collaborate more effectively.
Wax Digital has since grown to become one of the leading spend management providers in Europe, streamlining purchasing processes for global organisations with the most intuitive, innovative and effective spend management solution available on the market today – web3.
The Network Economy: Innovation in the age of integration
Disruptive technologies tap into the sharing economy to knock down proprietary walls, opening a world of opportunity and value to create something more than the sum of its parts. Find out how the latest procurement technologies deliver on the ‘procurement as a platform’ promise to transform the user experience and multiply ROI.